Discover how to start an online business, even if you’re a complete beginner
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So, do you want to get started with internet marketing? As an internet marketer, you will be able to earn m oney from the comfort of your home, with no limit as to how far you can scale and grow your business. It’s very rewarding and it’s a skill you can use to get jobs or sell to other companies as well.
In short, you have made a very good decision! Maybe you’ve seen friends or people online who seem to be
earn money from the comfort of your home and do very good on that actually. Now is the time to try it yourself!
There is only one problem: everything is quite complicated. if you’re not familiar with the world of internet marketing, you might even be wondering how it is possible to make money online without sell anything physical It seems like everyone is promoting each other and no one is shipping any physical products.
Then there is all the jargon: PPC, affiliate marketing, display ads, SEO, SMO, CTR, CPA…
It’s all a bit daunting and it’s certainly not clear how or where to start. Read on then, and we’ll take a look at everything you need to know to become an internet marketing master and start making big money online.
How to Choose a Niche
The first step in creating an online business is choosing what type of online business you want to create. This starts by choosing a niche:
What is a niche and why is it important?
Every site should have an approach that describes the kind of things you’ll be writing about and the kind of person you’re targeting.
Your site can be a ‘general’ site or a personal blog that doesn’t stick to any particular theme, but even then there will be at least one ‘theme’ or feel that unites it. You could write about books, coffee and the city etc…, but it’s still a niche in their path and it’s one that will appeal to a very specific type of person.
Knowing and understanding your niche is very, very important.
if you expect to be successful.
Unfortunately, still too many webmasters do not fully understand how to approach their niche and their sites and will suffer as a result.
Essentially you must know what your niche is. For most site owners or bloggers, this will be a question.
Incredibly easy to answer: the site will probably be about ‘football’ or ‘tech’ and that’s pretty easy to define.
However, I suggest you make a list of all the
topics that appeal to you on a regular basis and then think about
a) what unites them, and b) what kind of person will read them.
You’ve probably created a new niche for yourself, but as long as your future content meets those criteria, then you’ll be attracting an audience that could translate into money in the future.
The niche you choose should be determined primarily by your own interests. Since you’re going to be living and breathing your blog for the next 10 years, then this NEEDS to be something interesting for you to learn to develop and write about.
What’s more, you won’t be able to offer really unique products and valuable content if you don’t know anything about it! And hiring professional writers doesn’t guarantee that you’ll find someone who has a real passion and interest in your topic.
While that is true, you should also consider the feasibility of the niche choice. How competitive is it? Do you have a chance? against the bigger sites? How profitable and monetizable is it?
We will talk about this more in future chapters, but the topic that choosing must be something that people are willing to spend money and that you have many opportunities for information products finance is the best niche in this regard because there is so much a lot of money to be made on that subject. But still, you’ll find
that you can make a lot of money writing about dating, fitness, or other topics that speak to a fundamental human need in this way.
Why You Should Get More Specific When Choosing Your Niche
But to really succeed and gain an advantage over the competition: it is necessary to dig a little deeper. Suppose, your site could be a technology website, but what kind of technology would you write about? Who are you writing for? And what is the purpose of your site?
For example, you may write about all kinds of technology but find that you seem to stick more to the technology that is just around the corner. Maybe you write a lot of breakthroughs for technology.
That’s fine but. maybe you write in a very technical way that it is clearly aimed at people who know what they are doing.
This niche is very different from a site that reviews basic business technology information in a style that might appeal to the average customer.
Again then, you will have created your own niche which should be completely unique. It might make a safe football site, but is it a dry site that deals with a detailed description of real football fans? Or is it a more gossip site that caters to the Typical ‘guy’? Again, these are slightly different niches and it is important to recognize the difference.
If you can be consistent with your precise niche, then you will find that your site offers something that not all other sites offer. You you will have a specific audience and people who like it especially the way of approaching the subject. Stick to your guns and you can make their site highly successful as a result.
The Power of Creating Your Own Niche
But let’s face it, there are few niches left that have a good number of interested people but nonetheless don’t have too much market crowding. This is particularly difficult when you consider how important it is also that you’re really interested in the niche you’re going to be dealing with, so regularly from here on out and that you really know a thing or two about it. So how do you stand out without limiting your appeal or write about something without being boring? Well one solution is to think of your own niche and create a website that is different.
Here we will see how to achieve that great potential.
Sites That Don’t Fit Nicely Into Boxes
When you browse the web for niche inspiration for your website, you’ll often find listings for categories like ‘fitness’, ‘make money’, ‘soccer’, ‘cinema’ and the like. not all though the site has to fit perfectly into a category like this – it is possible to come up with a completely unique angle and create a niche that wasn’t there before.
Take http://www.lifehacker.com for example and http://www.lifehack.org. These sites exist in the same niche.
but go back a decade and that niche would not have existed.
These sites tie many topics together using a ‘way of life’ or ‘attitude’ to tie it all together. In this case, that attitude is ‘hacker’ attitude: where DIY is applied to everything from self-improvement to making money; but you could easily build a site around any other central idea like this
Bringing Various Concepts Together
If you can’t find a new theme to link to on your site, then another option is to simply combine multiple existing niches that you think will go well together.
This way you have your built-in audience, because you’ll get visitors from both existing niches, but at the same time you’ll have your own unique USP and be able to offer something different from everything. Some examples might include ‘bodybuilding and self-help’, ‘earn money online and live in the city’, ‘travel and art’ or ‘cafes, coffee and books’.
Alternatively, simply taking a broader approach with your stories can help give your site more meat and put your niche more in context with other topics.
This strategy is also effective because it creates a series of easy marketing options that you can use to reach a new audience.
For example, if you have a website based on bodybuilding and self improvement, then you will be able to promote your site on self improvement forums without being directly in competition with those sites.
Going More Niche
In contrast to expanding your niche, another option is to get even more specific when finding a category within a category. Again, this will allow you to market to sites that would otherwise see you as competition and help make SEO easier by focusing your targeting. An example might be targeting a particular type of movie such as ’80s action movies’, a particular era of music, or perhaps a particular type of exercise such as bodyweight training alone.
Trailblazing
Finally, if you have the resources, you can even consider creating a niche before creating your website.
For example then, if you run a software company and release a new piece of software or a new computer game, then you will probably find that this generates interest and fans.
By creating a website focused on the software you have released, you can provide an official website for that interest and create an almost symbiotic relationship between your software and your website where the success of one helps the success of the other. This works for all kinds of products and services that attract the public’s attention.
Although not all webmasters will have a product to promote, it is important that companies and entrepreneurs not miss out on this opportunity when it arises.
How to Choose a Business Name, Register a Domain, And Web Hosting
Now that you have your niche, it’s time to turn that basic theme into a business model. This is where things can get complicated for some, but it’s also the most fun and exciting part!
And it all starts with choosing your company name, which is it will most likely also be the name of your website, which will most likely also be your domain name (the address that visitors type into their browser to find your website!).
Choose your domain name and site name
If you are preparing to launch a new website, then there are several things you will need to do in preparation before you can even start thinking about content writing or SEO. Of course one of the most fundamental starting points is finding a hosting service and choosing a domain name for your site or blog. This will give you somewhere to store the files that make up your site, and give your visitors a way to access them.
But deciding on a domain name is more than just a practical matter. matter, it’s also going to have a big impact on the way your visitors see your site, and how you will promote it it’s. Here we will see how to choose a domain name that will makes sense from a commercial point of view, and also from a creative one.
Branding
Coming up with a name for your website that you can brand around makes a lot of sense for several reasons. For one, Google has explicitly stated that it will try to give brands more prominence and bury ‘exact name domains’ (word URL) in an attempt to display better quality sites. At the same time though, if you can create a brand name, this will give you more opportunity for future expansion, which means you can more easily market your site and build awareness while using the same brand in your advertising.
Memorability
Of course, if you want people to visit your site frequently and spread the word, then it also makes sense to choose a URL that it will be easy to remember. If your website name is too long or silly then it will mean that people struggle to come back to your site, or to tell others about it. Avoid complex combinations of hyphens and underscores, and try to make the URL as catchy as possible.
Uniqueness
While Google no longer gives any advantage to exact name domains, typing your URL into Google is still one way people are likely to get to your website. If your URL isn’t entirely unique though, you’ll be buried somewhere around page 100. In this regard, calling a company ‘Apple’ would be a bad move (Fortunately, Apple already had a lot of clout behind them).
Likewise, having a more unique business name will help you become more memorable again, and will also help you avoid using any trademarked names. Of course, you may also want to do some research to make sure the name you want is available and that you have a legal right to use it. Have a unique domain too allow you to buy similar domains (for typos etc.) with less chance of them already being taken.
Other considerations
There are many more considerations to take into account besides these points through to the degree they apply to your site will vary. For example, if your business is likely to be listed alphabetically, then finding a URL that starts with ‘A’ or even ‘1’ could be a good way to rise to the top.
Similarly, you may want to consider the length of your domain, and of course this is all just academic until you factor in price and availability…
Tip: While you don’t need to buy the trademark for your domain name, it’s a good idea to make sure no one else has already bought it. Check that there are no websites that have very similar names, and likewise do a trademark search to make sure yours is unique https://www.uspto.gov/trademark.
Purchase of Hosting and a Domain Name
Now that you have a name for your website, the next step is to build it. This means doing a few things:
• Invest in a web server
• Buy your domain name
• Create the basic foundation of your website
A web server is where your site will be stored. popular options
include:
• Bluehost – www.bluehost.com
• GoDaddy: www.godaddy.com
• HostGator – www.hostgator.com
All of this will give you what you need to get started, although our recommendation is to choose BlueHost. A web server essentially gives you space on a huge, always-on computer called a server. You upload the files that make up your website to this computer, and then when someone types their URL into the address bar, those files will be shown to them.
That is why of course you also need to buy the domain name. You can do this separately, but the good news is that most web hosts will also allow you to purchase a domain name through their site directly. Once you click that you want to sign up, this will be the first thing you do before paying for a deal.
There are many different options and configurations when choosing a plan for your hosting. As you are starting out as an internet marketer, you won’t have a lot of traffic to start with, and you won’t have to deal with a lot of very large files either, so most of the basic options will do.
Finally, you need to set up the basics of your website. To do this, I highly recommend using WordPress.
WordPress is a completely free tool that is available on most hosting plans and can be installed from the dashboard through a single click. This provides you with a basic website and allows you to easily add new posts, change a large number of settings, and even install entirely new themes and widgets.
WordPress powers more than a quarter of all websites on the web, is used by many of the world’s best-known brands, and is completely open source and fully customizable. there’s a huge supportive community (just do a quick search for “how to set up a WordPress website” to get started), and it works with the biggest ones
provision of third-party applications and plugins. In short, there is no reason not to use WordPress. Start with the most basic promotion In the next few chapters, we’ll look at some marketing and promotion breakthroughs you can use to take your site to the top. This includes social media marketing, email marketing, and more.
Before we get ahead of ourselves though, you might want to just start populating your site so more people go there.
Your job now is to find the blog section of your website and to add a new post that directly relates to your niche once a week to once a day (the more the better). Simply adding more content to your site gives visitors a reason to keep checking back, sharing your content, and considering buying whatever you’re selling. Also, adding content will help give Google something to use to identify the theme of your site, helping so to present your page when people search for relevant terms.
Note that you can do this much more effectively if you also use Basic SEO. That means integrating search terms. This is a more advanced form of marketing, but one that you can investigate as you go.
The power of email marketing
So now that you have your website and some content, it’s time to Start actively marketing it, to start getting people to go there.
How do you do that?
One of the most powerful options is email marketing, and this is Where are we going to start?
